industryLIFE: Can I Get Some Professionalism?

Over the years I have worked with some of the best people in the media and music industry however there seems to be a "thing-y" that happens when successful/famous people come into the picture...most people lose their professionalism, their focus and often their cool. So this is the story of one incidents.

On several assignments where I was working as a #BTS Producer for recording artists, I got to see professionalism lost first hand. Now as I have said before people come into the business from various walks of life so they approach situations from different vantage points and that's where things can go really bad!

On one particular assignment where I was working with a successful female rapper and her superstar music producer, we all witnessed the melt down of professionalism. The assignment was to capture the artist and producer working in the studio, on set and behind the scenes. The artist and producer were well known and their music was global. They were working on the next album for this artist and the project would require hiring several camera people to capture as much of the happenings that we could from Atlanta to Los Angeles. Since the project was “fluid” I was on call. Basically I had to wait for calls from the record label or management to give me the next location for shooting then assemble a crew to get the job done. At one point the artist would be in LA recording tracks for the album. The studio where she was working was pretty popular in the business and many artist had recorded there in the past. On this particular night she would be recording with a long time friend and pop superstar and the label wanted that footage. I was called at about 3am, yes 3am with all the particulars for the next night. Well I spent the next few hours reaching out to secure a camera person for the shoot. A friend at the time suggested using his brother for the shoot. Now I thought this guy had spent enough time around the business to know the drill but boy was I wrong!

I got in contact with the guy and he was willing to do it! I gave him the location and all the information that he needed to make it a successful shoot however I should have given him some lessons in professionalism too. I made sure the camera man arrived before the talent and stayed on the phone with him to make sure all was going well. He assured me that it was so I relaxed as much as I could since I was not physically their to manage the situation. A few hours passed and since I was in Atlanta all I could do was wait to hear how things had gone. Well about 3am my cell phone rang and it was the artist’s manager. She and I had known each other for a few years so there was a comfort level already established. When I answered she greeted me and then said are you sitting down? I was shook but yeah I was sitting and asked her to go on. She asked me if I had spoken to the camera man to which I replied not in a few hours, why? What happened? The manager went on to tell me that the artist was furious! I just sat quietly waiting for the shoe to drop. She told me that when the artist arrived the camera man was there but he had brought a few friends along. (WTF this is work, would you take your friends to your call center job?) Ok, I started taking notes. She went on to say that in addition to the friends tagging along this guy had no professionalism at all. First off when the artist arrived, he did not introduce himself. He simply grabbed his camera turned it on and started shooting her! Now maybe some celebrities are OK with this but she was not. She was known as being a hard core rapper so when she saw some strange guy shooting footage of her and her friends she went over to confront him. When she did, he told her that he had been hired by the label to shoot her session that night. She did not know anything about this and since he had already rubbed her the wrong way, she called her manager to find out what was going on. The manager assured her that he was just a little new and apologized on his behalf. She let it slide for that night but the manager asked me to NEVER use him again. I agreed.

When the artist returned to Atlanta, I made sure to be there for every session so that we could make her feel comfortable and to reassure her that we would not tape anything that she did not want us too. She and I talked about the incident in LA and I apologized again. She was cool so we proceeded with that night's work with a new camera person. Because of what happened in LA I had to stay there as they recorded through the night just to make sure there were no f*ck ups! The shoot went great that night! We got some great footage of them working together, we put the camera man in the booth with her as she recorded her latest song and it looked great on camera. When the recording session was over, I was ready to go home and get some sleep but that money has to always be taken care of. I told the camera man that he was done and that I would take care of invoice being signed off on. He left the studio to load his gear into the car and I went to find the producer to get his signature. Now he was hanging out in the TV room so I knocked on the door and was told to come in. When I got in the room he was there with a young lady that I knew so we said hello. (It was weird to me because I thought she was involved with another producer but there she was sitting with him at 4am!) Anyway, the producer said that he need to talk to me so we went outside to the bar and chopped it up. As we talked he signed the invoices and I began gathering my things to leave. Just as I was headed to the door, the camera man comes back inside speed walking. I had done a sweep of the studio to make sure we left nothing behind so I wondered where was he going. Then I saw that he was holding something in his hand. The producer was headed back into the TV room when the camera man yelled to him. As I'm standing there watching him I get the weirdest feeling but I wait to see just what he is about to say. The producer turns back and that's when the camera man professionalism went out the door. Seems this guy had a nephew who was an aspiring rapper and the camera man had agreed to get his demo into the hands of some people in the music business. This guy runs, yes runs over to the producer and begins to pitch him on listening to this demo. Again it was 4 AM!!!

As I stood there, my blood began to boil. We had just finished the longest days of this assignment and you now want to play A&R? At 4am? The producer looked over at me like, where did this guy come from? He then listened for a quick second and took the CD. I tapped the camera guy on his shoulder and said "let's go" in a way that he knew I was pissed! He turned and walked towards the door while asking me, "did I do something wrong?" I couldn't talk to him! I had to just keep walking. By the time we reached my car, I finally looked at him but for some reason I just couldn't snap on him about what had just happened. See his face was beaming with joy because he was able to put the CD in the producer's hand. I told him we would talk about it the next day but wouldn't you know it, the next day or rather later that morning, I get a call from the label saying don't bring him around anymore.

Now how was I going to fire this dude and keep my working relationship in tack?
 

Pick up Vol. II of Industry Life Book Series to get the rest of this story. (#ILBS)

industryLIFE: The PA Did What?

I got a call to work a three month gig with a veteran female rapper who was releasing her next album. The label was putting a lot of money and effort behind the project as she was the top selling female rapper to date. The project would consist of capturing the behind the scenes adventures of the artist and present "a day in the life" video with the album. I put a team together that consisted of several cameramen and myself as the producer. We started the project by capturing video of her writing and recording in studios in LA and Atlanta, shopping with friends and the finale' would be capturing the making of her first music video from the album. The project ran smoothly and the label seemed to be happy.

The last month of the project I was called to personally accompany her to Miami where she would be shooting the video. It was a much needed get away and when you can get away and make money you go! I got in contact with the video production crew and found out where they were staying and made the hotel and flight arrangements. About a week later I was in Miami. I had spoken to the production coordinator on the video and she informed me that she could send the production van to pick me up from the airport so I gave her my flight info and moved along. The day that my flight arrived, I went outside looking for my ride only to find there was NO ride. I called the production office and was told something had happened to the van and that I would have to get there on my own, so I called a cab. When I arrived at the hotel, it was busy with the production crew, talent and extras all preparing for shooting over the next day. I settled in my room and went to check in with the production crew. When I entered the room I introduced myself. The crew, professional and very accommodating, asked that I wait and they would get me a copy of the shoot schedule, so I did. As I sat the producer asked how I had gotten to the hotel, I told her that I had taken a cab. Then quiet feel over the room so of course I asked what was going on? To my surprise I was told the reason I had to take a cab was because the production van was MISSING! (WTF)

Seems the production crew had arrived in town a few days earlier to hire local crew for the shoot. They had hired a man to work as a PA (Production Assistant) and driver. They had completed all the necessary paperwork, given him unlimited access to the van and his per diem and that was the last time he had been seen. At this point that was 3 days ago. As we worked over the next few days, the inside joke on the set became, Dude, where is the van? We still didn't know.

On the last day of shooting we were tired but the joke was only gaining steam. We still had not heard from the driver and the shoot was done. Since it was the last day and no one knew where this guy or the van was, they filed a police report and we all went back to our respective cities. A few weeks later I ran into the production coordinator back in Atlanta. We talked for a bit and I asked if the van was ever recovered?To my surprise she said, "yes". Apparently the van was found several days after we left (via cabs and another rental van), in a notorious drug area but the driver was never seen again.

Goes to show you just never know whose been hired to work with you!